Local-SEO websites for UK trades

Fifteen designs.
Six trades. Ninety sites.

Every site is built from one hardened codebase and finished with its own palette, layout, copy voice and trade photography — so no two businesses receive the same website.

90ready-to-sell sites
15distinct designs
6trades covered
5page layouts
103automated tests

Each design below is shown on a real homepage. The same fifteen are available for every trade, with that trade's own vocabulary, services, accreditation bodies, pricing and photography swapped in. Colours shown are the resolved values from the shipped build: brand, call button, messaging, page and card surface.

Emergency Red homepage, desktop
Emergency Red homepage, mobile
01

Emergency Red

High-alarm red primary on near-white. Dense, utilitarian, phone-number-first. Reads like a service you call, not a brand you browse.

Palette
#cc1a1a · #cc1a1a
Voice
Plain and direct
No frills, factual, short declarative sentences. Says what it does and stops.
Layout
Emergency first
Someone in trouble right now. Phone and enquiry above everything.
hero › ENQUIRY › services › reviews › accreditations
Deep Teal homepage, desktop
Deep Teal homepage, mobile
02

Deep Teal

Deep teal with a warm sand secondary. Softer radii, generous spacing, approachable rather than corporate.

Palette
#0d6657 · #9c2b45
Voice
Warm and local
Friendly neighbourhood family firm. First person plural, human, unpolished in a good way.
Layout
Estimator led
Price curiosity is the hook. Estimator directly under the hero, enquiry immediately after it.
hero › ESTIMATOR › ENQUIRY › services › faq
Graphite & Amber homepage, desktop
Graphite & Amber homepage, mobile
03

Graphite & Amber

Near-black graphite with a single amber accent. Tight tracking, technical, restrained. Premium by subtraction.

Palette
#1a1a1a · #d97706
Voice
Premium technical
Precise and expert. Specification-led, assumes an informed reader, quietly authoritative.
Layout
Trust first
Credentials and reviews before any sales pitch. For high-ticket or safety-critical work.
hero › accreditations › reviews › ENQUIRY › services › faq
Forest Green homepage, desktop
Forest Green homepage, mobile
04

Forest Green

Forest green on warm off-white. Practical, established, unflashy. Sensible-money feel.

Palette
#2d6a2d · #8a3212
Voice
Straight value
Price-transparent and unembarrassed about it. Leads with what things cost and why.
Layout
Service grid
Directory feel. Services dominate; the visitor self-selects then enquires.
hero › services › ENQUIRY › reviews › faq
Navy & Copper homepage, desktop
Navy & Copper homepage, mobile
05

Navy & Copper

Deep navy with muted copper. Calm, solid, low-contrast warmth. Nothing shouts.

Palette
#2b3a63 · #a85f1d
Voice
Reassuring and calm
Written for someone stressed. Lowers the temperature, removes uncertainty, never hypes.
Layout
Proof led
Show the work first. Gallery and reviews carry the argument before words do.
hero › gallery › reviews › ENQUIRY › services › accreditations
Slate Blue homepage, desktop
Slate Blue homepage, mobile
06

Slate Blue

Cool slate blue, crisp neutral greys, tight grid. Clean and efficient, faintly clinical.

Palette
#4b5a68 · #0f62c4
Voice
Brisk professional
Efficient and clean. Corporate competence without corporate waffle.
Layout
Proof led
Show the work first. Gallery and reviews carry the argument before words do.
hero › gallery › reviews › ENQUIRY › services › accreditations
Oxblood & Cream homepage, desktop
Oxblood & Cream homepage, mobile
07

Oxblood & Cream

Oxblood on cream with a serif heading face. Traditional trade signage, decades of standing.

Palette
#7a1a10 · #7a1a10
Voice
Veteran craft
Decades on the tools. Pride in the work itself, quiet contempt for shortcuts.
Layout
Trust first
Credentials and reviews before any sales pitch. For high-ticket or safety-critical work.
hero › accreditations › reviews › ENQUIRY › services › faq
Signal Orange homepage, desktop
Signal Orange homepage, mobile
08

Signal Orange

Hi-vis signal orange against charcoal. Motorway-sign legibility, big tap targets, built for a phone in one hand.

Palette
#c44000 · #c44000
Voice
Rapid response
Speed is the entire promise. Urgent, clipped, action-oriented.
Layout
Emergency first
Someone in trouble right now. Phone and enquiry above everything.
hero › ENQUIRY › services › reviews › accreditations
Fresh Mint homepage, desktop
Fresh Mint homepage, mobile
09

Fresh Mint

Bright mint and white, generous whitespace, rounded geometry. Modern consumer-app lightness.

Palette
#0a7a4a · #d63a2f
Voice
Friendly modern
Contemporary and conversational. Light, warm, a little informal.
Layout
Estimator led
Price curiosity is the hook. Estimator directly under the hero, enquiry immediately after it.
hero › ESTIMATOR › ENQUIRY › services › faq
Charcoal & Lime homepage, desktop
Charcoal & Lime homepage, mobile
10

Charcoal & Lime

Charcoal base with sharp lime accents. Hard edges, zero ornament, confident and a bit blunt.

Palette
#c8e600 · #c8e600
Voice
Straight talking
Blunt and anti-jargon. Actively hostile to industry waffle and hidden costs.
Layout
Service grid
Directory feel. Services dominate; the visitor self-selects then enquires.
hero › services › ENQUIRY › reviews › faq
Steel Blue homepage, desktop
Steel Blue homepage, mobile
11

Steel Blue

Industrial steel blue, monospaced numerics, visible structure. Engineering-document precision.

Palette
#1a4a63 · #7a4a1c
Voice
Meticulous
Thorough and process-transparent. Explains exactly what happens and in what order.
Layout
Service grid
Directory feel. Services dominate; the visitor self-selects then enquires.
hero › services › ENQUIRY › reviews › faq
Heritage Burgundy homepage, desktop
Heritage Burgundy homepage, mobile
12

Heritage Burgundy

Burgundy with aged gold, classical proportions. Local institution, been here generations.

Palette
#6e1a30 · #8a1010
Voice
Community rooted
Long-standing local presence. Belonging, reputation, people who know the area.
Layout
Proof led
Show the work first. Gallery and reviews carry the argument before words do.
hero › gallery › reviews › ENQUIRY › services › accreditations
Electric Cobalt homepage, desktop
Electric Cobalt homepage, mobile
13

Electric Cobalt

Saturated cobalt on white, heavy display weights, decisive. Nothing tentative about it.

Palette
#1a2fd4 · #d81b4a
Voice
Confident and assured
Authoritative and unfussy. Competence stated once, without justification.
Layout
Emergency first
Someone in trouble right now. Phone and enquiry above everything.
hero › ENQUIRY › services › reviews › accreditations
Warm Ochre homepage, desktop
Warm Ochre homepage, mobile
14

Warm Ochre

Ochre and clay on paper-warm ground. Human, unhurried, explanatory.

Palette
#7a4a0a · #b5551f
Voice
Helpful and guiding
Educational. Explains the options so the customer can choose well.
Layout
Estimator led
Price curiosity is the hook. Estimator directly under the hero, enquiry immediately after it.
hero › ESTIMATOR › ENQUIRY › services › faq
Midnight & Sky homepage, desktop
Midnight & Sky homepage, mobile
15

Midnight & Sky

Midnight navy with pale sky blue. Understated, quietly institutional, ages well.

Palette
#0b2145 · #8f3a3a
Voice
Dependable classic
Traditional and understated. Reliability over novelty, no fashion in it.
Layout
Trust first
Credentials and reviews before any sales pitch. For high-ticket or safety-critical work.
hero › accreditations › reviews › ENQUIRY › services › faq